The presentation walks us through measuring 'engaged users' of a brand (engaged user=customer), and helps us identify if there is value in distinguishing between the volume of customer engagement vs. the consistency of engagement. For instance, is it better to listen to someone who tweets a lot about your brand for a concise period of time, or better to pay attention to someone who tweets moderately over a longer period of time?
Dig in. Learn what's more important, influencing or building relationships. BUT first, before you view the presentation, vote for one -- influencer or relationship builder.
Social Media Monitoring - Finding Relationships
So, tell me, what do you know about your best fans?