Showing posts with label Sales. Show all posts
Showing posts with label Sales. Show all posts

Tuesday, August 30, 2011

The tension between friends, lunch and work

Sales staff discusses issues at lunch
There’s the people you work for, and there’s the people you work with.

Usually you spend more time with the people you work with, but those relationships usually don’t pay the bills. So, how do we balance both ends of the work-interaction spectrum?

The tension between the two reminds me of Hollie. She was hired as a category sales rep to zero in on a specific type of business, those outside of the local area. In order to create a territory for her, the manager peeled regional accounts off of everyone else’s territory, mine included, and gave them to Hollie.

No weight was given to customer-rep relationships, difficulty of customer to deal with, or how upset it made the reps losing customers, and thus taking a pay cut. In other words, fewer customers equaled lower commissions.

Needless to say, most were pissed.

After Hollie came on board, everyone realized she was a nice person and decided to make the best of it. Only Hollie put no energy into getting to know us.

People were more pissed.

“Being friends with us is not going to put food on her family’s table.” I said, as we chowed down at a Chinese restaurant, a favorite lunch spot for the gang of sales girls.

There was general disgruntlement, but it was clear, we were not Hollie’s top priority. Working hard, getting out of the office to jog, ride horses, live on a farm, enjoy her husband and her child was her focus.

Work isn’t about friends, having a good time, and creating fond memories. That is a by-product of proximity, camaraderie, friendly competition, and working towards a common goal.

Work is not about ignoring everyone else, either. But until the sales goals are met, there should probably be a lot less lunch.

Note: Hollie (not her real name) and I became friends and are still friends. We never meet for lunch (we probably should). We do cheer each other’s career changes via Facebook.



Sunday, June 27, 2010

A beginners guide to advertising

Mid stride interviewing candidates for a media sales position, I lamented to my director that there is no book I can hand someone to teach them what we do.

Beginners Guide To Advertising

When I began in media sales our world was far less complex. New products and concepts emerged slowly with much thought and thorough research. We layered them into our sales portfolios as easily as turning pages of a newspaper. We built a direct mail product, we created glossy magazines, coupon books, crafted custom print programs for full color brochures and flyers. We sold travel contests and auction events.

We stumbled early into the online world and chased premiere media consultants and followed their packaging advice. We trained weekly and tracked every nuance of the vocabulary: hits, views, impressions.

There was no standing still, but the pace was manageable.

Today, the media business bolts forward faster than the speed of light.

To enter our sales world now is a head spinning experience. Rewarding, but only with a heavy investment in self and a deep desire to grip the unknown and hang on to the ride while trying to steer the ship.

We learn by listening, watching, devouring information as if it were the air we breathed. As soon as we figure out how to sell static online ads, we're packaging flash ads into our marketing proposals, then video, then mobile.

We think we've got it figured out, take a breath and get knocked off our feet. Company resources wither and the weight of survival moves to every employee but rests solidly on the local territory sales reps.

This is no job to ease you into retirement. This is an ever reinventing itself career. And as the SlideShare above demonstrates, the concept is very simple. But it's what we bring to the tableour ability to grasp media concepts and communicate them in language a layman can understandthat pushes towards success.

So.

How'd I do?

Want to come work for me?

Send your resume to: TheClassicCarol (at) gmail (dot) com

View more webinars from Carol Doane.