Carol Doane has moved to the Oregonian Media Group
Change seems constant in the digital world, and now for me personally. At the end of 2014 and I was offered a new position at Oregonian Media Group and while there are great products and great people at KGW – this was simply a fantastic opportunity.
Oregonian Media Group offers a deep level of digital intelligence, expansive resources and on-site product management... and now me.
Looking forward to sharing a fabulous 2015 with you,
The Northwest is rife with readers, writers, and those of authority called published authors.
Besides the obvious college and adult education classes, there are more than a dozen organizations, clubs and bookstores with monthly events aimed at improving the craft of writing and getting that writer promoted to published status.
Being published is not the end of the journey, though. Before the book is hot off the press or fresh from the Internet, the job of marketing ensues. Blogging, social media forays, speaking engagements, workshops, and waiting with tying fingers crossed for the platinum review keeps the author on a virtual roller coaster.
A balding, unassuming, yet tall, man can make that roller coast ride worth it or almost worth it.
Jeff Baker, The Oregonian’s book editor, launched the fifth season of the Northwest Author Series hosted by the Wilsonville Public Library and The Friends of the Wilsonville Public Library. Baker told the audience, which consisted mostly of writers and subscribers to The Oregonian, that he weighs the merits of a bad review against the benefit of introducing Oregonian readers to a book they might actually buy. Baker believes there’s got to be a good reason for a bad review.
“Sometimes I pick up stuff I don’t like,” he said. When that happens, “Let ‘em have it, but don’t be mean.”
Baker writes the reviews, writes and features, assigns everything else, and edits while blogging and tweeting and juggling an ever constricting budget. If one reviews the comments left on the online site it would appear to be a thankless job.
The upside for Baker is that he gets to choose what he wants to read and farms out the rest to freelancers who write 500 word reviews for about 30 cents a word. When his budget is depleted (hello, December!) he pulls stuff off the wire.
Baker receives about 500 books a week. That equates to an hour a day of unpacking and organizing before one book spine gets cracked and perused for possible review. Those most likely to be chosen for one of the five weekly review slots include local authors, books that have a Northwest setting, or authors booked for a local appearance.
Baker offered his insight on how to write a review offering this short list:
1. What’s the book about
2. Do you like it
3. Why
4. Include a quote. “You want to give people a feel of the writing style,” he said.
