Showing posts with label Guest Contributor. Show all posts
Showing posts with label Guest Contributor. Show all posts

Saturday, September 24, 2011

The new black: Blackity-Black-Black

Photo: Centers for Disease Control, public domain.
Sometimes, at work, I'm presented with dilemmas which require a great deal of perspicacity. In fact, it isn't unusual for a group of us to skip our break and gather around a desk and brainstorm. It is hard work, but someone has to do it.

Yesterday I placed an order for some black material. You'd think that would be simple.

It wasn't.

This morning, the supplier wanted to know if I wanted black, or black/black.

"What is the difference?" I asked.

"Well, there is black, but the black/black is darker than the black," she explained.

"What could be darker than black?" I asked.

"Black/black is darker than black."

"Black/black isn't even a color," I accused. "Black/black is someone just saying black twice."

I could hear a pen tapping on the other end.

"I mean," I said, "you don't say blue/blue is darker than blue. You say navy blue is darker than sky blue, or periwinkle blue, or robin's egg blue. You don't just say there is blue, and there is blue/blue."

I heard a sigh. "Black/black is very black, darker than regular black."

"So what is the name of this black? It has to have a name. Is it end-of-the-world black? Or black-hole black?"

"Hmmm." I could hear her shuffling papers, as if she were looking at the data sheet. "It doesn't have a name other than black/black."

"Well, I think we want the black. But I'll check with the project manager, just in case we want the black/black."

I checked with both project managers and the document control person. This required some brainstorming and research, but it turned out we wanted the black, mostly because it was less expensive than the black/black, and more readily available.

But, it still concerned me that the manufacturer had not given the black/black a name. I mean, really. Would anyone say, "I'd like of can of gray/gray" in the Home Depot paint section?

Naturally, when I sent our supplier our answer, I also passed along this list to give to the manufacturer, as possible names for the black/black.

1. Zombie Black
2. Deep Space Black
3. New Moon on a Cloudy Night Black
4. Black Widow Black
5. Void Black
6. Absence-of-Light Black
7. Witch Hat Black (offered by Tami)
8. Doomsday Black (offered by Angela)

And what if we wanted a color darker than black/black? I offered this possibility:

1. Blackity Black Black

By the way, the above picture was taken by James Gathany and downloaded from Wikimedia commons with this note attached: This image is a work of the Centers for Disease Control and Prevention, part of the United States Department of Health and Human Services, taken or made during the course of an employee's official duties. As a work of the U.S. federal government, the image is in the public domain.

Glad they are watching out for us. Looks like their job is as difficult as mine.

******

Editor's Note: The supplier has become used to dealing with Melanie Sherman, and no one was hurt during the course of the above conversation. And, of course, thank you Melanie Sherman for sharing your post.

Thursday, August 25, 2011

How blogging for 30 days in a row leads to international acclaim

360 Convos rocketed into the international scene with a featured
post on Renbor Sales Solutions' blog, a Toronto, Canada Corp.
When I embarked on my 30 Days of Consecutive Blog Posts I had no idea where I would end up. The disciplined effort to blog everyday led to local, national, and even international attention. One of the places I landed was Toronto, Canada as a featured contributor on The Pipeline, the blog of Renbor Sales Solutions, Inc.

Thank you Tibor Shanto.

People south of Canada tuned in, too. In the last two weeks alone, I received pageviews from 33 of the 50 United States: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Montana, New Hampshire, New Jersey, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, Wyoming, New York.

Do it. Figure out which ones are missing :-)

During that same time, 360 Convos also pulled in viewers from around the world including: Argentina, Australia, Canada, Chile, France, Hong Kong, Indonesia, Ireland, Lebanon, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, South Africa, Ukraine, and the United Kingdom.

Some of the posts took on a life of their own and appeared in other places . . .
Dining for Women, a national giving circle empowering women in the developing world, featured the blog post: Can a good dinner change the world?

The City of Gresham picked up a post on customer service for their intranet site, which gave me the opportunity to create the post: City shares good ideas (mine).

The Customer Collective, an “editorially independent, moderated blogging community for elite sales and marketing executives,” featured four posts:

1. Interupted Internet Access Causes Depression
2. Confessions of a Social Media Strategist [A LinkedIn Nightmare?]
3. The Genius of Google +1 vs Retweeting: Casting Your Online Vote
4. Google Analytics Confirm Declines in Website Visits

Porter Anderson, a former CNN journalist, shared his laptop power with me at a Writers Conference, tweeted and emailed a link to 800 other attendees of  Words Motivate.

BlogHer.com, which boasts a following of 23 million women, featured a post I wrote on a visit to the Clark County Fair, Families Disrupted by Technology.

Canadian Sales Trainer Tibor Shanto, a favorite Twitter friend @Renbor, featured one of my posts on his blog: When the customer can't be consoled...

TOP 25. The lovely Paula G, career editor for BlogHer, promoted 360 Convos as one of the 25 Career and Business Women Bloggers Worth Reading.

Today, marks the 38th consecutive post. Don't ask me if I'll keep going. I'm still deciding.

In the meantime, I'd like to quote another Twitter friend, Jeremiah Owyang. He summed up a mutual experience on his blog when he wrote, “Even the smallest thing will lead to something bigger.”

Blogging creates its own form of energy and sends you places you hadn't imagined.

Where has your blog taken you??


If you'd like to read the other posts in the blogging series, try these:

What I learned from Jeremiah Owyang
that allowed me to take down Google*
*Almost


Tips for blogging everyday

Great is the enemy of good and other
things I learned from blogging


How blogging is like throwing stones

How blogging for 30 days in a row
leads to international acclaim

Saturday, August 6, 2011

The shredder, the closet and the business woman's strategy




How important are you to your company? A while ago I would have ranked myself somewhere between the guy who blows the leaves out of our parking lot twice a year and the woman who empties our trash and recycling containers twice a week.

But then I remembered a lesson I learned as a teenager.

My cousin, Karen, and I watched the original version of The Nutty Professor. In that movie, Jerry Lewis drinks a potion and changes from the nerdy professor to a handsome heart-throb. When the movie was over we reasoned that the only difference between the absentminded, dweeby professor and the suave, sophisticated Buddy Love was attitude.

Buddy Love personified self-confidence. Who doesn’t want to be around someone with self-confidence? When the plane is going to crash, I want to be next to the individual I think will be able to get us out alive. I want to be strapped in beside someone calm, confident and not likely to panic in a crisis.

For a week after seeing the movie, Karen and I strutted about, kissing mirrors and saying things like, “I’m not saying I’m perfect; it is just that I’ve never met anyone better." At the end of the week, we were still the same girls, but now we had attitude.

We were awesome.

As I mentioned in the last post, I work in a closet. Besides the filing cabinets, printer and fire extinguisher, there used to be a shredder squeezed between my chair and the wall. Important people from all over the company would swagger in and stand behind me to shred their crucial documents. It became distracting, not only because it is eerie to have someone stand behind me, but because I wasn’t important enough to use the shredder myself. Nothing I did was all that essential. When left alone with the machine it would jeer at me, pointing out my insignificance.

And then I remembered Buddy Love.

I sat up straight. Who is to decide how important a piece of paper is? Me. My dang papers were fabulously influential.

I stooped over and dug out all the papers from my recycling bin, mostly duplicate bills, shrunkled paper (yes, I’m important enough to make up my own words) I’d pulled from the jammed copier and empty envelopes previously housing invoices. These were all very important.

I shredded them.

Then, throughout the day, I’d shred the cover sheets to faxes and any inter-office memo with my name on it. Even sticky notes became exceedingly critical.

“Melanie, what the heck are you shredding in there?” my boss finally shouted one day. “I hear the shredder going all the time.”

“Just some important documents,” I yelled over the din of the devilish device.

One day I fired up the machine and stuck the end of my important document into the shredder. My boss walked in. Over the racket of the motor and the snarling teeth chomping proprietary information into indiscernible fragments of confetti, she yelled, “What are you shredding?”

I jumped and whirled around, my eyes widening. There was nothing for it. I had to tell her the truth.

“My adding machine tape,” I said.

Her mouth dropped open.

“We wouldn’t want our competition to see our numbers, would we?” I explained.

The next day they took the shredder out of the closet and put it in the front of the office area where the rest of the accounting staff sits to “allow easier access for everyone in the company.”

I miss the shredder. I’ve gone back to throwing the empty envelopes into the recycling bin and I rarely shred my fax cover sheets. Maybe what I miss most is the weighty feeling of consequence. But I have to admit, I don’t seem to miss the "important" people hovering behind me.
Karen said...
I do not remember ever kissing a mirror. That was your other cousin.
8:52 PM

Melanie Sherman said...
Karen, We did too. We slathered on lipstick and kissed the mirror, muttering how wonderful we were the whole time. My mother wondered why there were suddenly lip prints all over the glass. I had to clean it after you left.
9:14 PM

jenku said...
I wonder how it feels to kiss a mirror...
12:01 AM

Melanie Sherman said...
Jens, My advice is to approach the mirror while giving yourself a barrage of compliments.
11:31 AM

jenku said...
Well, dear Melanie, being all for trying things I've never done before I can now reveal that it feels nothing but cold.
12:32 PM

Karen said...
BTW I love your title - you have such a sharp mind.
Too bad you're such a fabricateur'.
7:33 PM

PLA Anderson said...
Wonderfully funny! Thanks Mel!
And thanks for the reminder to stay confident, to have 'attitude,' despite how we truly feel about ourselves (most of the time). (=
4:18 PM

Melanie Sherman said...
PLA Anderson, Thanks. I've got all sorts of attitude.
8:29 PM

Anonymous said...
Ha ha ha ha! Adding machine tape! -Nina
4:07 AM

Melanie Sherman said...
Nina, Who knows what important information could be obtained by an adding machine tape? Better safe than sorry, I always say.
9:15 AM

Carolyn J. Rose said...
Made me run for the closet, get out the shredder, and get to work on the journals from my single years. Wouldn't want our mutual friend Carol to get hold of those and tweet them out to the immediate universe.
1:56 PM
Originally Posted by Melanie Sherman as: The Earnestness of Being Important.




Thursday, October 7, 2010

How deep is your social community?

I check into my daughter's blog occasionally. It's always reassuring when I discover I am not portrayed in a negative light and often offers insight into what hides behind the simple, sporadic words she shares.

This morning I discovered what motivated a random bike ride after an exhausting afternoon of horseback riding.

And while I immerse myself joyfully in social media, the thrill of discovery in the SoMe-sphere cannot come close to how this moment of community delivered by my child touched me.

Adventure Hour

We passed him in the car,
driving down the off ramp.
He looked as if he hadn't showered in days.
Rag clothes,
and a heavy plaid jacket.
His eyes were filled with sadness,
I wanted to scream at my mom to pull over.

So I came home,
grabbed my bag.
Filled it with two granola bars,
a packet of Ritz crackers,
a toothbrush, toothpaste, and floss.
Took two water bottles from the trunk,
and piled them in.

I opened the door,
reaching for my helmet,
all the while,
waiting for the garage to open.
I back up my bike,
closed the garage.
Put one foot on the pedal,
and swung the other leg over.

Bike fast,
I thought to myself.
Faster, faster.
Hoping he was still there.
I careened down the gradual slope,
cursing at the stupid sidewalk curbs.
And I kept biking.

Until I spotted him again.
He was still alone.
Pulling his jacket tighter around his body,
even I could feel the wind picking up.
He was on the other side of the street.
On the corner of the intersection,
where all on and off ramps meet.

But when I crossed the street to his side,
I saw him smile.
I smiled back, and got off my bike.
Putting down the kick stand.
And I said to him,
"I have something for you."
And feeling a bit silly, I asked,
"Is that okay?"

He just nodded as he watched me,
like any moment I would try and hurt him.
I took my bag off my shoulders,
pulled out the grocery sack that held everything,
and I placed it on the ground
close enough for him to reach.
He looked up at me and smile.
I smiled back, and said goodbye.


I have always taught to avoid the personal pleas of those who stand on the side of the road, that if you are motivated to give, direct your gift to agencies trained to assist those in need. I still believe that, but what my daughter did made me proud, even if I would have said no had she asked.

For those in the Southwest Washington who would like to support those who champion the underdogs here are two of my favorite organizations:

Council For The Homeless  
Tireless workiers in this 501c(3) nonprofit
2500 Main Street
Vancouver , WA 98660
360-993-9561
Council for the Homeless Facebook, Events.

Open House Ministries  
Open 24 hours, so when I'm cleaning I can deliver at that moment
2500 Main St
Vancouver, WA, 98660
360-993-9561
Open House Ministries Facebook, Twitter, Events.



To read more from Doane Tiger: http://doanetiger.blogspot.com/


Tuesday, June 1, 2010

Man or the machine? Predicting the winner

I brought up the success of Redbox this morning and asked, "How many have seen a Blockbuster or a Hollywood Video location go out of business in your neighborhood?"

The response was unanimous. Everyone.

"RedBox proves you can rent videos without employees," I continued, and drew a further conclusion that we will see growth in our business in self-serve advertising. One rep noted we already accept ads online and the customers receive a discount.

The Room—filled with media sales reps—exhaled a collective hee-bee-gee-bee shudder. How can we compete with the machine and its discounts, they wondered.

"Should I find a new career?" asked one respected rep. The question hung in the space between panic and next steps.

"You could," I said.

"Or, you could realize that Redbox would not survive and thrive if there wasn't a ton of marketing for every video in their kiosk. That marketing is not created by machines. It is crafted by creative minds. Our world is still hinged on people and what people can create.

"Sales people need to create the correlation between product and value," I stated, and summed up my recommendations:
Be vital. No machine can replace your expertise, drive for your own success, and desire to help customers succeed.

Keep customers bound to YOU. They may get something cheaper somewhere else...but will it work?!

Assess what works, not just in online but in an overall media campaign. Duplicate what works for your customers.

Study, learn and share. Help your customers understand the changing landscape and demonstrate the value of our products. If you are only contacting your customer to update an expiration date on their ad, you are missing an opportunity to demonstrate YOUR value.

What you don't sell today, will disappear tomorrow if you don't pounce on it. If you lag, someone else will grab your opportunities. Be a pro. Be first!
How is online changing your business?

Thursday, May 20, 2010

Ed Borasky can count to twenty-five, blog, and brag about microbrews

Today's post is from Guest Contributor Ed Borasky. This piece first appeared on Borasky Research Journal under the title Twenty Five Years and Counting.

May 13, 2010, marks the 25th anniversary of my arrival in the Portland, Oregon area. I’ve lived here longer than I’ve lived anywhere else, and I call it my home. For those of you reading this from outside the area, I invite you to come visit us. There are lots of conferences, festivals and other reasons to come here, but – well – it’s just an all-around wonderful place.

But the thing is, I don’t actually live in Portland, but in a suburb called Aloha that, strangely enough, has nothing to do with Hawaii. And I’ve never been to Hawaii, so I can’t very well ask you to visit there, can I? So, yes, definitely Portland!

What do we have?


  1. Water. Two major rivers meet here, and fresh water literally falls out of the sky free for the taking! If you like it salty, there’s a few bays and coves a couple of hours to the west.
  2. Air. We get our air mostly fresh off the ocean, or occasionally funneled through the Columbia Gorge by a high-pressure cell. In any event, we get it before much of the US, and we try our damnedest not to add stuff to it on its way east.
  3. Mountains. Yeah, there’s one not too far away that gave us a little trouble in 1980, but for the most part, they’re pretty to look at and a great place to go skiing.
  4. Parks. There are so many, I can’t list them all, so I’ll just give you a link to my favorite. Tryon Creek State Park. And my second favorite, Cooper Mountain Nature Park.
  5. Beer. Contrary to popular belief, you can get imported beer here. But why would you? Ours has better hops, has more alcohol, is served in pubs, restaurants, banquet halls and even movie theaters! To quote Wikipedia, “Portland has more breweries and brewpubs per capita than any other city in the United States.
  6. Food and wine. We grow it. We catch it in the ocean. We make it. We cook it. We eat it. We package it up and ship it. And we love to share it. Our food cart scene has been featured on national television and in the New York Times.
  7. Entertainment. New York has Greenwich Village. Washington has Georgetown. Portland has — Portland! Jazz, folk, rock, symphonic, chamber, ballet, opera, and two new music ensembles. Portland has numerous theater companies and a major performing arts center. We have listener-supported jazz and classical radio stations heard around the world on the Internet. Oh, yeah – if you happen to hear bagpipes, they just might be coming from a unicyclist.
  8. Bloggers and Tweeters and Geeks, Oh! My!
    I’m a blogger. I have one. I used to have five. And I have a LinkedIn page. And I tweet, a lot. At last count more than any other Portlander. Folks around here call me @znmeb.


    Geeks: we have Linus Torvalds. Perhaps you’ve heard of Linux? He invented it.

    We have Ward Cunningham. Perhaps you’ve heard of the wiki? He invented it.

    We have major contributors to Perl, PostgreSQL, Ruby, WordPress and other open source projects. We have Jive Software and Zapproved. We have the Silicon Florist. We have 30 Hour Day. We have Strange Love Live.

    We love social media, software and . . . social media software! Software is a craft here, just like belts, jewelry and beer. You can actually sit and watch us make it in coffee shops and pubs.
So if you’re looking for a great city to visit this year, we’re here in Portland! Just be careful crossing the street if you hear bagpipes. 


If you would like a more in-depth conversation with Ed Borasky, follow @znmeb on Twitter. Or, offer to buy him a cup of coffee like I did.

Other guest contributors have been Jennifer Green.

Thursday, December 31, 2009

When the conversation is mere speculation what do we gain?

Emerging into a world of transparency with new technology that allows any conversation in almost any venue, we may forget what would hurt us, still hurts others.

Today's reflective post is from Guest Contributor Jennifer Green. This piece first appeared on Green Parrot under the title Speculation.

I listen to PDXSucks. People who actually love Portland. “We think Portland, Oregon is just about the finest city on the face of the earth. We’re just more than a little frustrated in the path that Portland seems to be taking to become a ‘big city’ and we can’t keep quiet about it anymore.”

I frequently listen later, cause I’m not up at 8:00 AM, one of my most favorite benefits of unemployment. But I do miss being able to interact in the little chat box with the show by not listening at broadcast time. Today, (podcast of 12/22/09) they discussed the death of Brittany Murphy. I 100% absolutely agree with their conversation.

The instant someone famous dies, it starts.

Speculation.

Brittany Murphy, as they pointed out, is someone’s daughter, cousin, niece, granddaughter and friend. And now her family and friends will forever have the week of Christmas, when they lost a loved one, to remember as a time of devastating tragedy.

Speculation is mean, cruel and an opportunity for the Focus Puller to grab attention. I’ll call it the ‘Gloria Allred Syndrome.’ These are people so desperate for attention they will speculate on something that they know nothing about in order to appear on the news, get a book deal—or the ultimate—a show about nonsense on a plethora of cable channels.

How about this, she died.

We won’t know the cause of death for 4-6 weeks. At that point, if the family is inclined to release the results, we will know why.

Yes she was a public figure. Yes she chose a career that put her in the spotlight. But she was a person and she had a life and a family. Doesn’t that fact of humanness somehow allow her a level of privacy when it comes to the most intimate part of her life? Like her death?

It’s times like this that I become embarrassed for some. Yes, I’m interested in people and what they do, but not to this degree.

This is just cruel.

Edited by Carol Doane.

Monday, December 28, 2009

Cut and Paste. It's kindergarten all over again


Since inception of my Twitter account, @TheClassicCarol, I have had a blog. It's a department manual and a catch all for discussions and meetings. It was self-defense. No one remembers everything I say. It serves to prove the point, "Yes, I did share that...more than once."

The blog is on lock down due to information only helpful to the sales staff, and honestly, no one cares about the pictures from our budget making breakfast, a study of contract terms, our criteria to order a polybag, the law behind alcohol promotion, how to pull canned reports, schedule a dynamic ad, or who's responsible to fill out the position book.

Now, that I'm blogging in public I'd like to be consistent with filling the space. But who has time for THAT? So, anyone besides Larry Chiang believe in cut and paste? And would you like to cut and paste your content and be a guest contributor at 360 Convos?

Apply below. In the comment section, leave a link to a favorite post you've written and we'll talk. I'll be the one with the scissors...approaching gently. You bring the paste. Don't spill.

pssst, it's helpful if the post has something to do with a conversation