Sunday, March 9, 2014

Smashing digital marketing events continue at KGW

Frank Mungeam addresses a Portland, Oreg. audience on developing engaging social media content.
The simplest, most basic information can be the most compelling. People want to know stuff. They want to know the stuff experts know.

Sometimes we listen to someone promoted as an expert and think, “I knew that, what makes everyone think this guy is so smart?”

Then there's the brilliant people who teach, and the chatter overtakes the room, “That would have taken forever to figure out.” “That was awesome.” “Thanks for making it easy to follow and understand.” “When's the next event?”

That smart person bringing the Portland metro area up-to-speed in business social media is Director of Digital Media Frank Mungeam. He knows stuff, good stuff, stuff other people want to know. In fact, people pay to hear what Mungeam has to say in pursuit of degrees from Washington State University Vancouver, where Mungeam is an adjunct professor in the Creative Media and Digital Culture Program.

I had heard Mungeam speak before we ended up working for the same company. I came in to his session at Washington State University Vancouver pretty skeptical, and like many before me, I left a big fan.

At a recent event hosted by KGW Media Group and CenturyLink Business, Mungeam shared with a full house of Portland and Vancouver businesses, nonprofits and government entities how their organizations can create engaging social media content. It gets down to basic stuff, listen, test, gain insight, do what works, and at the heart of what works always seems to nestle: do good things for your customers.

Do I think that having a Twitter account is going to create sales for your business?

No more than me creating a business prospecting email. But, over time, as we have a conversation on Twitter or LinkedIn or SlideShare or Facebook and connect through email, you'll see what is genuine about how I approach what I do, what is consistent, and what is remarkable.

Eventually, you'll figure out I've gleaned good insights about online marketing by creating and optimizing effective campaigns and by asking good questions as a campaign progresses, ends and renews. These experiences have developed good instincts on advertising and PR.

You can take a long time to figure marketing and online advertising out, or you can have me help you.

Either way has a cost. One is cost effective.

You can also attend the next social media and digital marketing event at KGW Media Group. It comes with it's own price tag – your time. The benefit is that you get Frank Mungeam's time, as well.

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