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| Jeremiah Owyang, web strategist. Photo by Thomas Hawk. |
“When did blogging ever generate revenue?” I wondered.
I'd been blogging since January 2009, and at any one time I had two to three separate blogs bouncing along on separate topics. After almost three years of blogging, my Google Ad Sense account still only boasts a whopping $16.23 credit. That would almost buy me lunch and a coffee.
At one point, I got so mad at Google's practice of serving up my pageviews without sharing the wealth, I started a protest. I single-handily came up with the concept to take Google down.
If you're going to blog for free, I said to myself, GIVE THE ADS AWAY FREE.
On one of my blogs I added advertising for local businesses free of charge.
Google was so scared they started Google+, an ad free environment.
That money thing was intriguing though, and I kept thinking about what it meant to 'pay yourself first.' It took me awhile to figure it out. It wasn't about money, it was about mindshare and market influence.
If I were re-writing Owyang's post I would paraphrase it to read, “invest in yourself first.” I would encourage writers to do something that benefits the id, the ego and the super-ego before they attacked a single piece of email.
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| Jeremiah Owyang is interviewed by Nate DiNiro on visit to Portland, OR. Photo courtesy of Jeff Bunch, vimeo. |
Build a blog. Add content. Add free ads. Readers will come.
As long as they find something new on a consistent basis.
Tomorrow I share tips for blogging everyday. And don't worry...Google survives.
*Almost.
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